I've just finished re-watching Barry Schwartz's Ted Talk on The Paradox of Choice. He makes this very important point: Too much choice produces paralysis. Offer people too much choice and they'll find it very difficult to choose at all. Yes, at Queensberry we offer a lot of choice! We know that. We do it because every photographer is different. And we agree, as Barry Schwartz says, that it can be difficult to get your head around. But … if you want to sell products, you need to make the effort, not leave it to your customers.  As our designer friend Donna says, to run a design To View More >>

Here's a look at what goes on in the Queensberry printery — prints, album layouts and canvases being created under the expert eyes of our technicians. Quality is paramount to us. Queensberry print makers Chris and Alex chat about some of our print options, and their own hands-on, eyes-on approach. Printing your photographs is a hands-on process at Queensberry, and we're sticklers for detail — every step is subject to strict scrutiny, and monitored closely from start to finish. But preparing your files properly is just as important To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the To View More >>

Apart from the fact that Katherine adores Queensberry albums, she personally feels you can’t beat printed images. In this day and age everyone (herself included) has thousands of photos on their phones, computers and social media accounts, but they rarely get round to printing the images. And yet when you hire a professional photographer the images are of such beautiful quality, it's such a shame to confine them to a ‘screen’, as they take on a whole new dimension when printed. Katherine gives us some sound album advice to ponder, interspersed with beautiful To View More >>

Your website is a tool to get your name out there, increase bookings, keep your clients updated, and share your work. You can do all that very easily in Workspace. Over the next few weeks, we will be focussing on creating a Workspace website you can be proud of, which is completely unique to you and your business. The Page Designer Each page is built up of horizontal sections, which you can divide up into columns. Within those columns, you add "widgets" to build components like hero images, text, contact forms and slide shows into your site. Workspace has a wide range To View More >>